UX/UI & Product Designer · Ostrava | PragueI design digital products where users don't get lost
I help companies simplify complex SaaS and B2B applications — from UX analysis through customer journey mapping to working closely with development. I work as part of product teams, from startups to corporations.
10+
years of experience
40+
digital products
1.5M+
active users
across SaaS, automotive and eGovernment projects
Common situations
What clients most often reach out to me about
We have an MVP, but users don't understand how to use it
We need a clickable prototype to win investors over
We don't have a designer, so developers design UI on the fly
Registration and onboarding turn most new people away
We want to validate the idea before investing in development
We don't know which features to build first
Case studies
Selected projects
B2B startups, complex automotive systems, healthcare apps and government platforms.
Boost.space: A design system for the growth of a SaaS platform with AI features
Škoda Auto: A production planning app designed from scratch
Rankacy: A CS2 app that was losing a third of users during onboarding
TA ČR: Designing an eGovernment system for three user groups
Services
What problems can I help with?
A UX audit based on data
Find out where your app is losing users and paying customers.I find which steps and forms people drop off in most often. I connect behavioural analytics (Hotjar, Matomo) with expert UX evaluation and prepare a prioritised backlog of concrete fixes.
- ✓Identifying critical points in sign-up and checkout flows
- ✓Evaluating behavioural data, heatmaps and session recordings
- ✓An action list of high-impact fixes for conversions
Product Design & Design Systems
Simplify a complex interface and save your developers time.I turn confusing data processes in B2B and SaaS applications into a clear interface. From architecture design and a clickable prototype to a scalable design system in Figma tied to development.
- ✓Information architecture, user flows and a clickable prototype in Figma
- ✓A design system & UI tokens for long-term consistency
- ✓Developer handoff tied to Storybook (DesignOps)
CX & Customer Journeys
Improve the customer experience from first contact to support.I connect the perspectives of marketing, product and customer support. I map the entire customer journey (CJM), uncover where information gets lost, and propose a prioritised plan for change.
- ✓Customer research and journey mapping (CJM)
- ✓An audit of the overall experience and aligning internal teams
- ✓Setting up CX strategy, measurement and proposed changes
References
What others say about my work
I had the chance to work with Kristýna on several projects and I really value her professional approach to UI design. She sticks closely to agreed rules and designs, yet is also able to bring her own creative ideas when given free rein. Her work in Figma is at a senior level, and given a clear brief she delivers excellent results in a short amount of time.
Matúš Zarzycki
Business Analyst, ŠKODA AUTO
Throughout our collaboration we've had regular consultations, where we work through not just concrete processes and problems, but also new Figma features — increasingly often with the rise of AI. What I value most about Kristýna is her thoroughness and overview; she actively follows developments in this field.
Anna Marie Neugebauerová
Business Analyst, TAČR
Before you get in touch
Frequently asked questions
A list of problems ranked by impact: what doesn't work, why, and what to do about it. Plus examples from heatmaps and session recordings, and for the most important spots a proposed fix in Figma.
First step
Let's find a better solution for your product.
Do you have an app where people get lost, or are users dropping off during sign-up or checkout? Write to me — you don't need a finished brief.
Book a 30min call30 minutes · Online · No obligation, free
nogolovakristyna@gmail.com