UX Audit
A UX audit based on data and user behaviour
A new design without data is just guessing. A UX audit of your website or app helps uncover where users get confused, leave, or fail to complete an important step.
I look not just at the interface, but at user behaviour, key journeys, data, and the product's wider context. The result isn't a generic list of recommendations, but a concrete overview of problems and priorities worth tackling first.
When a UX audit makes sense
When your website or app isn't performing the way you expect
Are people not completing sign-up, checkout, or another key action? A usability analysis of your website can show where the problem lies and what's stopping users from continuing.
When you're planning a redesign
Before you change the whole product, it's worth knowing what actually doesn't work — and what doesn't need to be redone. An audit helps separate real UX problems from purely visual changes.
When you need an independent perspective
When you've worked on a product for a long time, it's easy to stop noticing certain problems. A UX audit of your app or website brings an outside view and helps uncover blind spots your internal team might not see.
What I look at during a UX audit
I tailor every audit to the specific product and problem. I typically focus on:
Hotjar
Matomo
Sentry
Google Analyticsuser journeys and key scenarios
customer experience (CX) across touchpoints, not just the product screens
persona and target audience mapping
information architecture and navigation
forms and conversion points
clarity of content and interface
consistency of components and interactions
accessibility and usability
areas with high cognitive load
user behaviour in analytics tools
Examples from practice
Rankacy: a UX audit of registration and onboarding
Behaviour analysis and a simplified registration and login flow for a gaming platform.
TA ČR: a UX audit of an eGovernment portal
Heuristic analysis and recommendations for a scalable design process in the public sector.
Frequently asked questions
It depends on the size of the website or app — after an initial call you'll get a concrete time estimate.
Need to find out where your product is losing users?
On an initial call, we'll discuss your website or app and figure out what scope of UX audit makes sense for your product.
Talk about a UX audit