Industrial electronics / mining technology
Ferrit Electric develops and manufactures innovative microprocessor control systems for mining locomotives and transport machinery. I designed a complete corporate website for them from scratch — one that clearly presents complex industrial technology while staying fully true to their established brand identity.
Challenge
No online presence, a highly technical subject, and the need to build trust with partners.
What I did
A website structure from scratch, three main content pillars, and visual continuity with the existing identity.
Result
A professional website the company uses to communicate with international partners.
Client
Ferrit Electric
Role
UX/UI Designer
Tools
Figma
Structure
3
development & manufacturing, service, certification
0 → 1
the company's first online presence
CZ + EN
for domestic and international partners
A company with a long tradition but no website. The field is narrowly technical and customers are engineers and buyers abroad. The site had to explain what the company does while feeling as reliable as its products.
I started with content: what does a partner who doesn't know the company need to know? That produced a structure from scratch and three pillars the site is built around. Visually, I carried over the company's existing identity.
Process
For each one: what the problem was, what I designed, and why.
The problem: The company had no website or content to build on.
Solution: An information architecture built on the questions partners actually ask: who are you, what do you make, where do I find you.
Why: For a greenfield site, structure matters more than visuals. When it fits, content falls naturally into place.
The problem: A technical subject was hard for visitors to grasp as a whole.
Solution: Content split into three pillars that match how a partner actually decides.
Why: Three clear entry points are easier to understand than a long list of products and services.
The problem: The company had an identity but no digital form of it.
Solution: The site's visual language grows out of the existing identity: red, dark surfaces and real photos from manufacturing.
Why: Trust is built by real photos and consistency. A partner recognises the same company on the site and at the trade fair.
The result is a modern, solid and highly professional corporate website that serves as a strong calling card in the mining and industrial sector.
The main challenge was solved successfully — explaining highly specialised subject matter clearly, while staying true to the identity customers already know. The site presents Ferrit Electric as a technology leader in its field and makes it easier for the company to communicate with partners worldwide.
Gallery
Careers, about the company and branches — how the site covers content beyond the products too.
