Culture / theatre
One account for the website, MírPlay and ticket purchases
Challenge
Repeated logins, a fragmented audience journey, inconsistent navigation and a complicated internal admin tool.
What I did
A unified account via SSO, seamless navigation between platforms, one UI system and a ticketing admin tool.
Result
Audiences get one account for the site, streaming and tickets, and the theatre gets one admin tool.
Client
Divadlo Mír
Role
UX/UI Designer
Year
08/2023 – 11/2024
Tools
Figma
The change
3 → 1
three platforms under one login
1
admin tool for ticket sales
15 mo.
on the website, MírPlay and ticketing
An audience member would read about a show on the website, need MírPlay for a recording, and a third system for a ticket. Each platform had its own account, its own navigation and its own logic. The internal team also managed sales in a tool that made their work harder, not easier.
I mapped the audience journey across all three platforms and found where it broke down. Together with the ProRocketeers developers, we then designed one login, shared navigation and a UI system that visually ties the platforms together.
Process
For each one: what the problem was, what I designed, and why.
The problem: Audiences logged in separately to the website, MírPlay and the ticketing system.
Solution: A single login via SSO, valid across all three platforms.
Why: Every extra login is a point where some people leave. One account removes that barrier.
The problem: Moving from the website to streaming or to tickets felt like leaving for a different website.
Solution: A shared header and navigation that keeps the audience in one environment.
Why: Audiences shouldn't have to figure out which system they're in. They should be deciding what to watch.
The problem: Internal sales management was complicated and slow.
Solution: MírAdmin, with a clear hall plan, sector editing and sales management in one place.
Why: When admin work is fast, the team has more time for the audience and makes fewer sales errors.
The result is a connected digital ecosystem in which the Divadlo Mír website, MírPlay and ticket sales work as one consistent product.
A single user account removed the need for repeated logins, and unified navigation lets audiences move seamlessly between the programme, ticket purchases and online content. A new admin environment also emerged, making sales management easier for the theatre team.
What used to be three separate platforms became one connected user experience.
Gallery
How the unified system works in the admin tool and on mobile.
